Hello! I'm a design strategist specializing in helping businesses discover product and service opportunities anchored in insight, driving design and innovation across fuzzy challenges, and defining experiences built to last.
You can browse my select work cases below. If you'd rather skim, here's an overview of recent work — or you can wander off into my side quests .
(a note on protected cases )
Helping the world’s leading DJ equipment brand reach a broader, more diverse audience
RESEARCH, INSIGHTS, OPPORTUNITY MAPPING
Envisioning the next-generation app experience for an air cargo giant
USER JOURNEYS, IDEATION, PROTOTYPING
Instilling confidence in SME insurance purchase decisions for a global insurer
BENCHMARKING, OPPORTUNITY MAPPING, CX STRATEGY, PROTOTYPING
Co-creating the future of decentralized shopping with the world’s most iconic retail brand
RESEARCH, IDEATION, PROTOTYPING, CO-CREATION
Designing for discovery — helping a new-age insurer grow with its members
UX RESEARCH, UX STRATEGY, INTERACTION DESIGN
Redesigning how musicians interact with and collaborate on shared audio UX RESEARCH, UX STRATEGY, INTERACTION DESIGN
Brand identity for a Swedish property management firm built on trust and clarity
NAMING, BRAND IDENTITY
Building a village from scratch — set and production design for an award winning period film SET DESIGN, PRODUCTION DESIGN, ART DIRECTION