Praavy — ravipopat.info

Praavy

Praavy, a fine jewellery brand merging traditional craft with contemporary sensibility, faced a problem. Like many emerging brands, their social presence leaned heavily on graphic-first content - quite unimpressive by design, visually inconsistent, and not quite capturing the quality of the product itself.

I helped my friend Riddhi Sanghvi - a copywriter the brand had approached for content strategy - with creative direction to fix that. Together we designed a vibe for the brand that was youthful and playful but classy and elegant at the same time, switching from a render-heavy feed to a completely shoot-based treatment for consistent engagement.

Results? 900 to 10.5k followers in 7 months, 1 million reach & 30k engagement per month!